EA announces a competitive gaming division for esports based around EA titles such as FIFA, Madden NFL, and Battlefield.
"Competition runs deep in the DNA of Electronic Arts, and our games are already at the center of competitive gaming events at different levels today. FIFA fans around the world continue to compete in the FIFA Interactive World Cup, ESL One is hosting worldwide championships with Battlefield 4, we recently announced the return of the Madden NFL Live Challenge, and our games will be played in dozens of other regional competitions around the world in the next year. EA’s CGD will seek to build a best-in-class program to centralize our efforts with new events, as well as the infrastructure to bring you the world’s preeminent EA competitive experiences."
Full Story: ea.com