If they were a SMART company then they would focus on these things instead of this drudgery approach...

If you think the government approach will work well for them, by all means you can say that this approach is acceptable because they don't owe us anything, sure. In the meantime they can enjoy people not renewing their subscriptions and continue down the line that will lead to no further new subscriptions, a slow death and likely more monetary loss in the long run.