What about organizing it so there are local lan-tournaments, in all gaming-inclined major-cities? The prizes don't have to be huge, just decent enough and the tournaments regular enough. As interest increases, so would the prizes, and naturally, so would the attendance. And if you limit the events to tournaments only, you don't have to spend extra money on other stuff. To limit the 'pro-gamer' factor (meaning, high-level players absolutely annihilating all hopes of anyone but them winning anything), the tournaments could be run simultaneously. I mean, sure, professionals might compete in their local-lans, but they could only choose one lan, and the prizes would likely be identical anyway (and, in fact, could be deliberately made identical). Whatever exposure the local, non-professionals do have with professionals would only reinforce their interest in Quake and in attending/watching tournaments.