No one caught this? I just accidently stumbled over it.



17th of August
One of the highest-profile names in the free-to-play browser-based games market, Quake Live, is to turn its back on the in-game advertising model after its lead developer admitted that its returns to date have been limited.

As a result, developer id has now admitted that it intends to turn to premium subscriptions to fund the service going forwards.

“The in-game advertising stuff has not been big business,” id founder John Cormack told Shacknews. “That's not going to be able to carry the project.”

Carmack states that paid members will have the freedom to configure and run their own private servers for the game, though at heart it will remain free-to-play.

Quake is one of a number of big-name games franchises to dabble in the online free-to-play model of late. It was recently revealed that its biggest contender, EA’s Battlefield Heroes, has to date seen each user spend an average of $20 via in-game microtransactions.


http://www.casualgaming.biz/news/29069/In-gam...ake-Online