SK Gaming have published a column in preparation for the Electronic Sports World Cup (ESWC) grand finals which start next Monday.

The column centres around Serious Gaming star Alexi 'Cypher' Yanushevsky, the winner of ESWC Masters and Quakecon 2008, and his rise to the top of Quake's "renaissance" and why "we should all stop being Cypher fanboys".

Why then has little Alexi Yanushevsky grown up and become “unstoppable”? He hasn't, that's the strange thing. It's all in the head and if hyperbole is a drug then the ESReality community is surely coked up to its eyeballs; congratulating him on his win at ESWC because of av3k's non-attendance, calls to have him nerfed, the “ephelps” of Quake...

You can read the rest of the column on SK Gaming - here