what? seems like they failed very hard

They at least considered other ways to make money.

yep, BF:heroes is actually making money, whereas QL isnt.

But a move like this makes me think that obviously, they still arent making enough, which makes you wonder just how badly QL is doing financially...

Btw, are there actually any ads in QL yet?

Just id/bethesda ones on the website.

BFH was a brand new developed game though, so perhaps they are trying to recoup costs a bit quicker, or they thought "if people are spending $20 on a fucking hat they'd spend way more on weapons!!".

i think the fact that they dont have any ads ingame yet and that they have decided to start charging for 'premium accounts' or whatever they are called is an indication that QL is not very healthy financially.

The problem now if id decide that they the losses they are taking on the game are getting too big, they can just pull the plug on the whole thing. Doubt that will happen anytime soon, but if they still cant sell the ad space and a mass of people dont buy premium accounts, it will be sooner rather than later.

It's obviously a "failed" project in the eyes of id who have already essentially moved everyone over to rage as far as I know.

ye, its just a question of how long they will keep running the servers.

doesnt really make sense, why would they still support events like dreamhack then? and i dont think they will call it a day before they tried out prem or other ways to get money

Well, I think they consider it as failed, but it's still their "pet" project as it were, and Q3 was always a few of the id teams personal game kinda thing.

If they just dropped support for QL too it would have massive ramifications I reckon.