Scheduled: 19:00 CDT, 22 March 2007
Schedule: Passed

Sony Computer Entertainment Europe today announced that PLAYSTATION®3 will be launched in the PAL territories including the United Kingdom on 23rd March 2007 at a price of £425 (645€ approx).

Responding to retail and consumer demand, SCEE confirmed that initially only the 60GB model would be available, with the 20GB model to follow later in the year dependent on demand.

The UK launch day will be held at Virgin Mega Stores on Oxford Street in London.
"Virgin Megastores is the perfect partner for the launch of PS3," added SCE UK MD Ray Maguire. "We are well aware how patient and loyal our customers have been waiting for PS3 to arrive and fully intend to reward them with the launch they deserve. Plans are already well underway and we are working with local authorities to ensure we deliver the best console launch ever."