As noted in this article, Tim is offering favorable mention to who ever comes up with a good way to monetize on QC :)

"This is the challenge," Willits says. "We want to get a whole bunch of people in, but we also don't want to make anyone upset about anything. So we need to kind of merge those two things together. So I've told all the journalists [that have asked about how the game will be sold] that if they come up with a great business plan, I will give them credit. I will say 'business plan designed by blank.'"

so make it a 'business plan designed by ESR.'!