Name: Sujoy Roy
Location: London
Posts: 14183
This month four years The Playing Fields closed down. For those that don't remember it, TPF was as close as you could get to a hub of esports in the UK. It was the only Central London gaming centre, and as such all the big tournaments either had qualifiers there or played out the finals there. Every week something would be happening; a game launch, a tournament, filming for a TV show. TPF used to be my favourite place to hang out and I'd be there almost every day to play some games, have a drink and chat to the other regulars. The computers were fast, the Internet line was faster, the bar was trendy, and yet it did still close down four years ago. Since that time I've been wanting to create a new place to be the hub of the UK gaming scene, and also a place where I'd enjoy hanging out at.


UK Gaming

Gaming centres in the UK have not been wildly successful. They tend to be small, with a poor level or service, not built to a high standard, located in the wrong places, with prices too high and computers too slow. I'm being a little critical, but I do include my own gaming centres in this summary. The problem is that it is a catch 22 situation. To build a really good gaming centre, you need the money to start with. If you don't have the money, you end up cutting corners, not putting in enough staff and never making enough money to ever expand into the all-singing, all-dancing centre that will keep customers happy and make a big profit.

Six months ago my business partner, Dominic Mulroy, and I were contacted by a company based in Kazakhstan that wanted to create this ultimate gaming centre that I had been dreaming of for so long. They had the same vision as us; to make a gaming centre that would be a great place to spend time in. The computers have to be faster than what you've got at home. The Internet connection must be bigger and better. The staff should be there when you want them and actually able to help when you need it. There should be lots and lots of computers. The centre should be well designed, comfortable and clean. In all the centre should a place where people want to go to, and be seen at. To create this place we worked out a start-up budget of one million pounds per centre. The guys from Kazakhstan said, "Ok".


Field of Dreams

So if The Playing Fields closed down, why would I want to follow in their footsteps? I believe there were a lot of things that could have been done better. The price was way too high for a start. The basic computer rate was £6 per hour ($10 USD). That's far too high, even in Central London. We want to charge a basic rate of just £2 per hour with discounts for regulars. The location needs to be more central, right in the heart of the city. Journalists and people in the gaming industry get bored of going to the same place again and again, so the venue needs to change its appearance regularly. Most importantly it needs to be bigger. More computers means you avoid the two problem situations: being full so a customer can't get a computer, or even worse being empty so a customer gets bored and leaves straight away. We think, and the investors from Kazakhstan firmly believe, that if we spend the money and build this Super Centre without cutting corners then it will be successful. We've had the mantra: "Build It and They Will Come". It took us a while to realise the quote came from Field of Dreams and not Wayne's World 2.


The Problem With Events

Since 2001 I've been running esports tournaments with Dominic, usually one really big event each year along with several smaller ones. The idea is that you bring a bunch of gamers to some sort of venue to play out their tournament under the standardised rules of the day. You put up a big screen and try to create a show for spectators to watch the games live and online. You put up sponsor logos around and try to give them brand exposure in association with the young, hip idea of esports. At the end of the day, the sponsor ends paying a small fortune for an event that lasts just a few days. Sure we put as many bells and whistles on the event, tailoring features that tie in with the sponsor. We try to extend the length of the coverage by putting in a qualification period beforehand, and try to run on media coverage after the event is over. The problem is that most events spend too much money on the tournament arena.

Booking out a good hall in a good location, or buying a booth at an exhibition is very expensive. Then you have to kit it out with hundreds of really high spec computers. Build a reliable network to connect them all together. You need a big screen and a really good projector to show the spectators, and a dj booth for the commentators. Then decorate the whole thing so it looks really cool. It all costs money, often a huge amount of money if you're building to a tight deadline (as most exhibitions are). It's a nonsense to spend so much time, effort and money on the perfect tournament environment and use it for just a few days. Why not pool that money and build something even bigger and better, but keep it there ready to be used for lots of different events. It's such a mind-blowingly simple idea, I'm surprised it hasn't been done before. That's the concept behind the Birmingham centre, where we're building a 350 PC events venue in the heart of the city where we've found a property that has 26,000 sq feet of floorspace.


Early Plans for Birmingham

As a taster for what's to come, I'm posting some of the early plans for the Birmingham centre. They're certainly not final and contain many mistakes and problems that have yet to be solved, but they do provide a feel for what we're looking to create.

Ground floor isometric

The entrance area is a showcase ground where we can create a high quality exhibition for any sponsors. Also due to legal restrictions in the UK, we need a separate area for under 15's. The upper floor will only be accessible to those 15 and over. Missing from the ground floor plans are the separate business suite where there will be standard Internet access, printing, fax and other document services. We will also have a PC components shop (via an online retailer who is providing free delivery to our customers) and maybe a pro gaming store too.

First floor isometric

The first floor is currently planned to be zoned off to different gaming genres. These haven't been finalised yet, but again it is the general idea that we want to show. Each zone has a different feel and texture to it. For instance the sports zone feels like a football pitch with crowds on the walls and astroturf on the floor. The racing zone will have rubberised tarmac and chevrons. We want to avoid straight rows of tables and the classroom feel that creates (but it's possible we went too far with the shapes). The chill out room on the top right is sound-proofed from the rest of the venue so you can escape the gaming environment in the same building and maybe watch a film or just relax out of the way. We're making the floor of this room cushioned to make it comfortable even sitting on the floor. Also not on the plans are the extra utilities such as bathrooms, lockers and showers, which we'll need since the place is going to open 24 hours a day, every day of the year.

First floor reception

First floor gaming

This is a mock-up of how it will look on the first floor with lots of plasma screens hung up for information, watching live tournaments or broadcasting the podcast show we want to make each week.

We've been studying all of the ideas people have made on the suggestions thread, and will definitely be implementing all the good ideas that we can. All kinds of suggestions and feedback are always welcome.


The State of Play

Currently we're still working the fine details for both London and Birmingham. We expect to start building, interviewing for staff and taking bookings and other partnerships very soon so I'll be able to reveal more details as they become finalised. I'll post a notice when we're looking for staffing.

At the moment we're refurbishing our Harrow centre to the higher standard that we're looking for in the new places. It'll be upgraded from 50 PCs to 70 but all of them being very high spec gaming systems. We have ordered Intel Conroe 6400 based systems with an XFX 7950GX2 graphics card so they'll be very nicely specced. I've asked for Logitech G1 mice to see how well they work out in Harrow. I'm still looking for the right headset since I need to find something that will be good enough in quality but also strong enough to last in a gaming centre environment.

The builders have already begun work and we've started ripping up the old to prepare for bringing in the new. I'll take photos to show the transformation into what will be a really cool gaming environment (albeit a smaller one) over the next two weeks.